Blog Content Plan
The blog serves two purposes: building trust with potential patients and driving organic search traffic. All posts should be written in plain language for patients, not physicians. Aim for two posts per week minimum. Instagram content should pull from blog topics as short form versions of the same ideas. Link Instagram in the footer and on the blog page.
Recommended Launch Topics
1. What is Direct Primary Care and Why Does It Matter in Utah?
SEO target: direct primary care Utah / DPC doctor Utah
What DPC is, how it differs from insurance-based care, why it is growing, and why it makes
sense in Utah. Include telehealth statewide coverage.
2. What Your VO2 Max Actually Tells You About How Long You Will Live
SEO target: what is VO2 max / VO2 max longevity
Plain language explanation of VO2 max, why it predicts all-cause mortality, what a good number looks like, and how to improve it.
3. I Got My Prenuvo Results. Now What?
SEO target: Prenuvo results interpretation / what to do after Prenuvo scan
The gap between getting scan results and knowing what to do. Introduce Impact Clarity as the solution. Written empathetically for someone who has results and no guidance.
4. What Does a DEXA Scan Actually Show and Why Should You Care?
SEO target: DEXA scan body composition / DEXA scan what does it show
What DEXA measures beyond bone density, why muscle mass matters more than weight, what the numbers mean, and how Impact uses DEXA in care planning.
5. How to Use Your HSA or FSA to Pay for Direct Primary Care
SEO target: HSA FSA direct primary care / can I use HSA for DPC
HSA and FSA eligibility for DPC, how to submit for reimbursement, why a high deductible plan plus DPC membership is often smarter than standard insurance alone.
6. The Difference Between DPC and Concierge Medicine
SEO target: DPC vs concierge medicine / difference between DPC and concierge
Clear plain language comparison of both models, who each one is right for, and how Impact Medical offers both.
7. What Six Months Inside the Impact 100 Program Actually Looks Like
SEO target: longevity program Utah / concierge longevity medicine
A walk through the patient journey from consultation through Visit 3. Helps potential patients understand what they are actually signing up for.
8. Why Most Doctors Only Have 8 Minutes for You and What We Are Doing About It
SEO target: concierge doctor Utah / direct primary care Heber City
The structural problem with insurance-based care, why physician time is so constrained, and how DPC and concierge medicine changes that dynamic.
9. Is a GLP-1 Right for You? What a Physician-Led Weight Loss Program Actually Looks Like
SEO target: GLP-1 Utah / semaglutide doctor Utah / Ozempic prescription Utah / tirzepatide
Utah / weight loss program Utah
The difference between getting a GLP-1 prescription from a telehealth mill versus a physicianled program that includes nutrition, exercise, and ongoing monitoring. Covers semaglutide and tirzepatide by both brand and generic name. Positions Impact as the clinical answer for patients who want to do this the right way. Link to the Weight Loss and Metabolic Health specialty page.
Feel better today. Live better tomorrow.
Your health is the one investment that pays off in every part of your life. It starts with a single visit — let’s get on the calendar.
